Content writing for your website pages is not the same as writing for any other types of media. Thoughts must be compact and content must be easily scanned by the viewer.
This means when you write for your website you must help the visitor find the subject they’re most interested in using a sub-heading or indexing system that allows a quick scan to determine if your web page contains the information they need.
It is okay if your website does not contain the exact information your visitor wants, they may be pleased it didn't require extended reading to make that determination. In turn the visitor may venture to other pages of your website to determine if you have the information they need.
